Augmented-Reality-Assisted Comparison of Physical Products
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Augmented reality technology has experienced great improvement in recent years and it has been successfully applied to industry and entertainment settings. However, its application in everyday contexts such as shopping is still very limited. One of the requirements to seamlessly incorporate augmented reality into everyday tasks is to find intuitive, natural methods to make use of it. Due to the inherent capabilities of augmented reality to work as a visual aid to explore and extend the knowledge a user has of the surroundings, this paper proposes the combination of AR technology and product advisors in a novel approach for product comparison. The user's awareness of the differences between multiple physically present objects is enhanced through virtual augmentations, supporting an intuitive way of comparing two or more products while shopping. To assess the validity of the concept, a prototype for an AR-based shopping assistant for comparing vacuum cleaners has been implemented and evaluated in a user study, testing different methods of visual comparison and interaction.
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Number of citations to item: 6
- Jesús Omar Álvarez Márquez, Jürgen Ziegler (2020): In-Store Augmented Reality-Enabled Product Comparison and Recommendation, In: Fourteenth ACM Conference on Recommender Systems, doi:10.1145/3383313.3412266
- Shubham Jain, Thomas Schweiss, Simon Bender, Dirk Werth (2021): Omnichannel Retail Customer Experience with Mixed-Reality Shopping Assistant Systems, In: Lecture Notes in Computer Science, doi:10.1007/978-3-030-90439-5_40
- Jesús Omar Álvarez Márquez, Jürgen Ziegler (2023): Creating Omni-Channel In-Store Shopping Experiences through Augmented-Reality-Based Product Recommending and Comparison, In: International Journal of Human–Computer Interaction 10(40), doi:10.1080/10447318.2022.2163650
- Leif Oppermann, Urs Riedlinger, Miriam Schmitz, Yücel Uzun, Constantin Brosda, Christine Syrek, Simone Fühles-Ubach (2024): Enhancing Customer Shopping Experience Through AR Mini-Games, In: Springer Proceedings in Business and Economics, doi:10.1007/978-3-031-50559-1_2
- Jesús Omar Álvarez Márquez, Jürgen Ziegler (2021): Acceptance of an AR-Based In-Store Shopping Advisor - the Impact of Psychological User Characteristics, In: Lecture Notes in Computer Science, doi:10.1007/978-3-030-85623-6_28
- Diksha Sharma (2023): Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review, In: Paradigm: A Management Research Journal 2(27), doi:10.1177/09718907231206656